Charak Pharma, an ISO 9001:2015 certified company, is one of the pioneers in the field of Ayurvedic medicines. Well-researched, tested health solutions, their products are renowned for their adherence to international standards of quality and hygiene and are manufactured under strict regulations of contemporary measures of production.
Charak Pharma’s products are used and recommended across 35 countries.

CLIENT BRIEF
To design and develop an e-commerce website for the pharma brand.

STRATEGY & DESIGN
As per the client’s brief, an e-commerce website + content based website was created.

• Since the website was targeted to the international audience, we decided to develop a simple and concise website for the brand.
• Given it’s a traditional means of healing combined with modern day science – instead of giving it a very traditional look, we gave a contemporary feel to it.
• WordPress along with WooCommerce was opted as the platform for the store. Inorder to make the payment process easy, a one step checkout process was implemented. For secure and reliable international payments, and given how trusted it is in the USA, we opted for PayPal as a payment gateway.

The project was strategised and executed by Dhriti Jain as a part of Skarma’s Project Management and Strategy Team. Skarma owns copyrights to the project and the same is listed post taking their permission.