ARE YOU READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

Having a business doesn't automatically mean you have a brand. What makes a brand is a systematic set of beliefs that your consumer has of your company. A brand has purpose, it connects emotionally with their audience and it’s why they would pick your brand over another every single time. Don’t get me wrong, your business will still work whether or not it is a brand. But in that case, your company is a sum total of your offerings and nothing more. There’s no brand recognition or brand loyalty. No edge that your business has over another.

Creating a brand out of a business or an idea can be stressful especially if you’re confused where to start, how to start or don’t have as much detailed knowledge as you’d like. I am all for inspiration and Pinterest and aesthetics but I also believe you need a well grounded strategy, purpose, planning and focused action steps in order to build a clear authentic brand.

Feeling overwhelmed? Don't worry, that’s why I wrote

The Confessions Of A Brand Alchemist!

Bombay Collective's The Confessions of a Brand Alchemist by Dhriti Jain Ebook and Workbook

The Confessions of a Brand Alchemist is a 5 module based no filler no nonsense ebook containing a step by step process of how to build a brand. The ebook contains a descriptive roadmap and guide, set of tools, resources, insider tips and a bonus workbook for creatives, solopreneurs, entrepreneurs, marketing managers, brand managers, virtual assistants and consultants looking to build, develop and evolve a sustaining brand.

The Confessions of a Brand Alchemist is broken down into five modules designed to transition you easily through building the base of your brand to marketing it online and help you attract your ideal clients and grow your business. The core modules are Brand Strategy, Website Design & Development, Marketing & Engagement - Digital and two supporting modules Design - Print & Digital and Content Production. It lays out the brand’s journey step by step so you can focus at one area at a time and build a focused and cohesive brand.

5 module based e-book

Whether you’re building a new brand or rebuilding an existing one, the idea is to get deep, gain clarity, define and constantly refine the brand of your dreams. The book serves as a roadmap. It was written in five modules in a specific order to replicate the step by step process of building a brand. They are:

MODULE 1

To understand your brand, formulate a solid strategy and clear message, and develop a meaningful brand identity.

MODULE 2

To design and develop an objective-based, strategic, and an SEO friendly website that will help you to market and sell.

MODULE 3

To create and execute an outreach strategy on different digital platforms, to reach out to your target audience and converting them into your customers.

MODULE 4 & 5

Supporting modules that will help you in the process of executing the first three modules by means of content production.

The Confessions of a Brand Alchemist Icons

Ebook Investment

EARLY BIRD PRICE

INR 3,000

1. Five extensive practical guide based modules

2. Bonus workbook to creating your own Brand Alchemy

3. Access to all ebook materials + any updates of the ebook

4. Early access to event happening around you held by me and Bombay Collective

5. Get a chance to ask us your brand specific questions through our Instagram DM

6. Ask us your brand specific questions through our paid 1 ON 1 BRAND BREAKTHROUGH CLARITY CALL or get your brand efforts reviewed through our 1 ON 1 BRAND BREAKTHROUGH REVIEW AND CONSULTATION CALL

Sound familiar? See below how I can help!

Getting started is overwhelming. There’s much to do. How to create a lasting brand strategy? What kind of a website to build? How to make the most of social media to fuel your business? What goes into taking a perfect picture and caption for Instagram? How to create the perfect brand positioning statement? How to different your brand from the others.

You’ll explore concepts such as brand development, brand positing and communication, your brand USP, detailed target audience understanding, what goes into designing a kick ass meaningful logo, what website platform is best for you, how it should be designed to support your marketing efforts, what content strategy your social media platform needs to garner awareness, engagement and eventually customers and more.


 

You have brilliant business idea, hundreds of Pinterest boards for inspirations, tons of quick notes of what you wish your business would be like but don’t have enough clarity or a supporting strategy as to how and which direction to move forward.

I share simple, practical and an actionable step by step roadmap on the strategy, planning and execution of each aspect of your business, right from Brand Strategy to Website Development to Digital Media Marketing in order to help you get total brand clarity and aligning it with your initial vision for your business.


 

Words and concepts like CMS, SEO, Brand Positioning overwhelm or confuse you. Between running your business and wanting to build a brand, you don’t have enough time or don’t want to spend time on various internet sites to read and only half understand what these words mean and how to use them for your business.

Get familiar with all the concepts in the design, digital, development space including technical concepts and jargons explained in a simplified manner to help you understand what they mean, how they are used and how you can choose to use them for your business.


 

You know you need to represent your brand and its offerings but don’t know how to go about branding and marketing to get there.

Translating your vision into your brand and share it with the rest of the world where it’ll grow and thrive by sharing with you real life examples and insider tips and tricks to acing brand strategy.


 

You’re ready to work with an agency for creative development such as brand identity, website development as part of your business but you would like to understand how things work so you're an informed brand owner.

Step by Step processes and must haves in your brand asset list to form a comprehensive brand bible.


 

You’re a fresher as a brand manager/marketing executive/account planner and while you don't directly execute, you manage areas of design, digital, development

Step by Step processes and must haves in your brand asset list to form a comprehensive brand bible.


 

You’re a marketing ninja but the digital world is new to you.

Step by Step processes and must haves in your brand asset list to form a comprehensive brand bible.


 

Get Your Hands on

The Confessions of a Brand Alchemist NOW!

At An Early Bird Pricing of INR 3,000

Online payment for The Confessions of a Brand Alchemist is currently only available for residents of India and we are working hard to make online payments available for international purchases. Meanwhile for individuals residing out of India, reach out to us via our WhatsApp chat and and we'll arrange for a Net Banking payment and create a manual order for you.

ADD TO CART (FOR INDIAN RESIDENTS ONLY)

Is The Confessions of a Brand Alchemist For You?

This ebook is designed for people who like a no nonsense no filler focused crash course in the design, digital, development arena. While this won't turn you into a developer overnight, (that is one for another time) this book is meant for people who like to be informed business owners, creatives, virtual assistants, managers who are in a strategic role and like to be involved in the process or solopreneurs who aim to DIY it. And once you finish this book if you do choose to become a designer or a developer you'd know where to get started.

If you're wondering if this ebook is meant for you, CLICK below to find out.

01. Entrepreneur

Entrepreneurs who are ready to transform their business ideas into a brand and either looking to hire people full time or work with an agency towards the creative development side of their business

02. Designers

Designers who want to understand details of brand strategy, digital marketing and development to better serve clients and come up with focused ideas when designing

03. Brand/Project/Marketing Managers

Brand Managers, Marketing Managers, Project Managers and Account Planners that may or may not be directly executing but manage and plan projects in the areas of design, digital, and development

04. Solopreneurs

DIY Solopreneurs who’d like to do some of the creative development themselves and hire freelancers to do the rest. Also for solopreneurs who are experts in the creative space and want to know the other aspects better.

05. Developers

Developers who want to understand details of brand strategy, digital marketing and designing to better serve clients and come up with focused ideas when developing

06. Virtual Assistantas

Virtual assistants who would like to understand details of brand strategy, digital marketing and development to better serve clients and come up with focused ideas and strategies

Get Your Hands on

The Confessions of a Brand Alchemist NOW!

At An Early Bird Pricing of INR 3,000

Online payment for The Confessions of a Brand Alchemist is currently only available for residents of India and we are working hard to make online payments available for international purchases. Meanwhile for individuals residing out of India, reach out to us via our WhatsApp chat and and we'll arrange for a Net Banking payment and create a manual order for you.

ADD TO CART (FOR INDIAN RESIDENTS ONLY)

Book Module Specs

The book content is broken down into 3 main modules and 2 supporting modules designed to transition you effortlessly from your brand foundation and development to marketing your brand to your target audience.

MODULE 1

Brand Strategy & Development

Brand strategy is the base of everything you do. This module covers Brand Audit and Development, Brand Positioning and Communication and Branding & Identity. It is broken down into multiple sections where we dive deep into your business and help you gain and define your business' purpose, unique identity, personality, target audience understanding, how to state a clear brand message and a communication strategy and how to create everything that connects and caters specifically to your target audience. This stage also involves brand identity development (that goes beyond just logo design), basis your brand persona, message and target audience which is crucial in visually representing your brand.

MODULE 2

Website Design & Development

Website Design and Development goes way beyond than just looking pretty. It serves as a digital office and store for your business. Its also your salesman, marketing guy and manager all rolled into one. In this module you'll understand better how to create a website that best supports your brand awareness and marketing efforts and enables you to encourage your target audience to hang in out longer. We also get into the technical aspects to understand what all you need to build a website, which is the best platforms to chose for your brand, the right way and strategy to design your website and it's pages, visual strategy to match your brand strategy and your brand identity, your website's content strategy, on site SEO for your website, CTAs, security protocols and analytics.

MODULE 3

Marketing & Engagement - Digital

Marketing in the digital space is crucial for a business to thrive. There's no point in having an amazing website and a super branding if your clients can't find you. With the number of platforms that come up each day, it has become more important than ever to have a clear digital marketing strategy in place. In this module, we'll dive deeper into what are your digital marketing objective, what platforms work best for your brand, social media content strategies, hashtag and visibility strategies, what are the best forms of engagement activities, what is influencer marketing, how to create the right content for your business and more.

MODULE 4 & 5

Design + Photo & Video Production

Design is meant to be more than just graphics put together. They involve a delicate balance between form and function, backed by insight and strategy to engage your audience at every stage. This supporting module is created to assists your efforts in Module 1-3. In this module you'll see what are the different design programs and what are they used for, differences between designing for print and digital a little bit about file setup and what file formats to use while designing for digital and print.
Branded content is super important when bringing your brand's vision to life. This supporting module is created to assists your efforts in Module 1-3. In this module, you'll explore and learn more about your brand story and photoshoot objective, photoshoot process, a little but about gears lighting and backdrop and post production editing.

Get Your Hands on

The Confessions of a Brand Alchemist NOW!

At An Early Bird Pricing of INR 3,000

Online payment for The Confessions of a Brand Alchemist is currently only available for residents of India and we are working hard to make online payments available for international purchases. Meanwhile for individuals residing out of India, reach out to us via our WhatsApp chat and and we'll arrange for a Net Banking payment and create a manual order for you.

ADD TO CART (FOR INDIAN RESIDENTS ONLY)

I'm Dhriti, Founder & CEO at Bombay Collective and author of The Confessions of a Brand Alchemist

I started the brand Bombay Collective with a passion to create design and digital solutions for other brands to establish themselves online. My vision was simple: To craft solutions that are more than aesthetics. Designs that solve problems and work on the philosophies of usability and accessibility.

Although I love working with clients on a personal one on one basis, I also know that there a lot of people who like to DIY as well as the Solopreneurs that are just starting out to get their brand out there and can't necessarily invest into something entirely custom. I also know entrepreneurs that are amazing at their business side of things but the design, digital, development space leaves them confused which is why I wrote this ebook. My mission is to empower as many people that are starting out with their own businesses or are in jobs and need to build and sustain a brand.

Having done Masters in Commerce & Management, and working couple years in corporate companies as well as agencies, I've got to work with some great brands such as Estée Lauder, Clinique, MissMalini, T Bhimjyani, FC Goa, Mahindra Lifespaces, Kyoorius and more.

Coming from a business and management background, everything I learned in the creative space was self taught. I picked up jobs that fell in the design, digital and development space and in the process I learned how things work in the real world. This book is an accumulation of my knowledge from work I’ve done over the past couple of years so the content in the book are from my point of view and observations from real life practical experiences.

FAQs

+ What format are the lessons available in?

The lessons are in text format. Most lessons provide ample examples to understand the concepts. Audiobooks will come out in the future.

+ When do the lessons start and finish?

You'll have access to the ebook and all it's updates as they come out! It’s a guide and as such is completely self-paced which means you can decide when you want to start and how long it takes you to finish.

+ What’s the refund policy?

Due to the digital nature of this particular training, there are no refunds.

+ Is this process digital or by hand?

Everyone has a different preferences for how they like to learn and implement. While I’ve designed the workbook to fill in digitally, you can either do it digitally on the editable PDF itself or a digital journal or by hand/maintaining a diary.

+ I’m at the very initial stages of my brand/business. Is this course still right for me?

Absolutely! In fact if you're just starting off, this ebook will provide everything you need to know in order to turn your business into a brand. And since our first Module starts at Brand Strategy, this ebook is great for you if you're at the very beginning of your brand journey.

+ I have no interest in executing the design, digital and development aspect of my business and will be hiring someone else to do so. Is this ebook still applicable/of worth to me?

Yes, absolutely! The ebook will prepare you to understand what actually goes on through the process, what to expect, help you with better feedback and will help you to communicate better and clearly with whomever you choose to work with.

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