Thomas Scott is a premium menswear fashion brand that designs, manufactures and markets sustainable and ethically produced, high quality, all-day, all-seasons, all-sizes apparel at accessible prices.
Catering to a newer and younger generation of clientele, the brand is moving towards an online-first, smart casuals line that ranges from everyday basics to momentous occasions that fits the lifestyle of the youth whilealso staying true to the brand’s history of creating exceptionally comfortable, high quality clothing.
The Business Challenge
Thomas Scott was an established menswear brand facing a fragmented identity. Despite strong product offerings and a growing presence in the Indian fashion market, its visual language lacked cohesion. Communication across catalogues, campaigns, packaging, and digital platforms was inconsistent — diluting both recognition and impact.
With growth ambitions across both domestic and international markets, Thomas Scott needed more than just a facelift. It needed a structured, versatile, and future-ready brand system — one that could unify its voice, visual identity, and internal culture.
The Approach
We started with brand immersion: analysing existing communication, stakeholder interviews, and a competitor study to understand what Thomas Scott stood for — and what was missing. The insight was clear: the brand lacked a strong point of view — caught between premium casualwear and generic catalogue fashion, with no distinct messaging to differentiate itself in a saturated space.
From there, we built a brand strategy rooted in accessible confidence, refined utility, and contemporary edge.
This became the springboard for an identity system that was clean, structured, and modular — paired with a crisp verbal tone that could flex across print, digital, and packaging without losing clarity or personality.
The Outcome
- Developed a new brand positioning focused on delivering relevance, ease, and cohesion across platforms
- Designed a versatile identity system: logotype, secondary marks, grid rules, colour palette, and typography standards
- Created a comprehensive brand book that aligned internal and external teams on how the brand looks, speaks, and behaves
- Delivered collateral samples including internal decks, digital banners, packaging use cases, catalogue covers, and signage templates
What We Delivered
- Brand Audit & Strategic Positioning
- Visual Identity System
- Typography & Colour Language
- Brand Voice & Messaging
- Comprehensive Brand Book
- Sample Applications & Use Cases
Impact
The updated identity aligned the brand across touchpoints and built long-term consistency. With a clearly defined voice and modular brand toolkit, Thomas Scott could now scale confidently across platforms, partner agencies, and physical stores — without losing cohesion.
