Thomas Scott is a premium menswear fashion brand that designs, manufactures and markets sustainable and ethically produced, high quality, all-day, all-seasons, all-sizes apparel at accessible prices.

Catering to a newer and younger generation of clientele, the brand is moving towards an online-first, smart casuals line that ranges from everyday basics to momentous occasions that fits the lifestyle of the youth whilealso staying true to the brand’s history of creating exceptionally comfortable, high quality clothing.

THE BRIEF

• Being over a decade old brand, they wanted to cater to a newer and younger generation of clientele. We were asked to come up with a completely fresh brand strategy including brand development, brand positioning and branding and identity as well as stationery and other clothing paraphernalia.