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Orange Smart City is a revolutionary greenfield development, in close proximity to India’s financial capital, Mumbai. It is envisaged to be a city of the future with state-of-the-art infrastructure and facilities, heralding a new era of technology. Everything in the city will be ICT-enabled with real time interactions and updates. The core values of Orange Smart City lie in the belief that a powerful synergy between people, planet and profit will ensure harmonious co-existence.

THE BRIEF

  • To design a corporate profile for the upcoming Smart City.

STRATEGY & DESIGN
We designed the entire content and design keeping their concept of synergy between people, planet and profit. As it is an upcoming smart city that was still under construction, illustrations and icons were created to keep the content interesting. We also made use of representative images to convey the smart city vision and vibe. For the people, planet profit pages, we decided to colour code them and use illustrations instead of keeping in text heavy.

The project was strategised and executed by Dhriti Jain as a part of Skarma’s Project Management and Strategy Team. Skarma owns copyrights to the project and the same is listed post taking their permission.