Malini’s Girl Tribe is a place for girls to talk, share, support, empower and inspire each other in every way possible. Girls who uplift other girls use this group to ask questions, seek help, share inspirational stories and discuss the burning topics that women need to share out loud. The goal of the tribe is to create a fun, positive, inclusive, uplifting, welcoming, empowering experience for women who join our community – one where their voices can be heard. Malini’s Girl Tribe aims to create a community of women that share content, trust and a bond with each other in a safe space.

THE BRIEF

  • To develop the branding and identity for the community driven brand

STRATEGY & DESIGN
For the logo we wanted to create something that represents the girl gang, fun, bright, vibrant vibe of the brand while still maintaining the brand values of inclusivity, upliftment and community of tight knit women. The process and this thought translation to end result is presented below.

BRAND VALUES, ASSOCIATED KEYWORDS & MOODBOARD

Community of close women • Mutual admiration & love • Joy and fun • Personal and close • Support • Friendships

LOGO OPTIONS BASED ON THE MOODBOARD

LOGO ROUTE SELECTION & LOGO ITERATION

LOGO STRATEGY & TRANSLATION

The logo has been inspired and embodies the brand values of community, inclusivity, upliftment, love, support, inspiration and happiness. The individual elements of the logo represent 1. The background of the logo has several colours interlacing and overlapping each other. This gives the impression of inclusivity and depicts something bigger and meaningful than just one person (colour) – a community where they can ask questions, seek help and where their voices can be heard. 2. The icon is a heart which is being lifted up that shows love, support and empowerment. The icons when put together create the silhouette of a women 3. The design element around the logo are that of sunshine and denotes sparks of happiness and joy Each element fuses harmoniously with the others to represent the progressive vision of Malini’s Girl Tribe: Creating an all inclusive happy community of women that come together to create a sacred space where they support, share, love and uplift each other.

LOGO CONSTRUCTION

BRAND COLOUR PALETTE & TYPOGRAPHY