Malini’s Girl Tribe is a place for girls to talk, share, support, empower and inspire each other in every way possible. Girls who uplift other girls use this group to ask questions, seek help, share inspirational stories and discuss the burning topics that women need to share out loud. The goal of the tribe is to create a fun, positive, inclusive, uplifting, welcoming, empowering experience for women who join our community – one where their voices can be heard. Malini’s Girl Tribe aims to create a community of women that share content, trust and a bond with each other in a safe space.
- To develop the branding and identity for the community driven brand
STRATEGY & DESIGN
For the logo we wanted to create something that represents the girl gang, fun, bright, vibrant vibe of the brand while still maintaining the brand values of inclusivity, upliftment and community of tight knit women. The process and this thought translation to end result is presented below.