LoveShafali, located in the bustling and historical area of Kala Ghoda in Mumbai, and now online, is a fashion + lifestyle store. LoveShafali was born out of a need to make clothing that wasn’t from either ends of the fashion spectrum of high-end or mass market. The idea was to create sought after stylised pieces in small & exclusive collections along some staple pieces to help build your wardrobe in a way that each piece can be paired with another or with pieces you already have giving you a versatile wardrobe. They create capsule collections of limited edition pieces in clothing, bags, accessories, juttis & home decor using traditional silhouettes like the ‘Kalidaar Kurta’ and classical ‘Gota and the indigenous jute braid ‘Sutli’. Seamlessly layering colours and textures, they design distinctively bespoke fashion wear that is a contemporary mix of traditional and modern – TradMod.

THE BRIEF
To develop an e-commerce website for the brand