Cinique is the most trusted prestige skincare and cosmetic brand in the world. With market leadership and authority in Dermatological Skincare and Foundation, its mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results. A custom-fit philosophy extends to Clinique Colour, which opens the joy of possibilities to all skin types and tones. Always innovating, Clinique is constantly working towards delivering high quality, effective, safe, Allergy Tested, Fragrance Free products that are designed for living and enhance natural beauty, every day.

CLIENT BRIEF
To conceptualise seasonal campaigns for the Indian consumers.

STRATEGY & DESIGN
Diwali is all about giving and celebrating the festival of lights. One thing that is common between Clinique and Diwali, is that they both emulate aspects of brightness and glow. For this occasion, we came up with two campaigns – Diwali Gifting and #SendASparkle.

• The Diwali Gifting campaign was all about gifting loved ones on the occasion. For the campaign, we introduced a special gifting range – A special Diwali hamper which was created with selected Clinique products that could be bought at the store for gifting. Along with the products, we also offered a discount or a complimentary sample of another product to the customers
• The #SendASparkle was an activity on Facebook, where our audience could tag their loved ones on a hamper post with a personalised message of their choice to tell them how they sparkle up their day. They could also purchase these products along with a complimentary pouch at the store to gift them as well

The project was strategised and executed by Dhriti Jain as a part of Skarma’s Project Management and Strategy Team. Skarma owns copyrights to the project and the same is listed post taking their permission.