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And Other Essentials is a trend led accessible destination online for Clothing and Accessories for women. Their aim is to bring to you fashion from all over the world through an interactive platform at your fingertips at guilt-free prices. Thoughtfully crafted and detail-oriented design at reasonable prices, through the products they aim to bring playfulness, magic, whimsical joy and love to your lives.

THE BRIEF

  • To manage marketing and engagement for digital platforms for And Other Essentials.

STRATEGY & DESIGN
Since the brand is targeted to the Millennials and GenZs, we decided to keep the creative and copy language very casual and friendly. We used the assets we created across the social media platforms and mixed it up with some designs. We also used appropriate hashtag strategy to increase the post reach organically.